Expressive participation in Internet social movements: Testing the moderating effect of technology readiness and sex on student SNS use

作者：

Highlights：

• We employ UTAUT and test the moderating role of sex and TR in understanding student beliefs for using SNS for ISMs.

• Social influence emerged as a significant predictor.

• Males and high TR respondents are driven by interpersonal communications.

• Females and low TR respondents are driven by effort expectancy.

• Significant differences were found among the TR segments with regard to sex.

摘要

•We employ UTAUT and test the moderating role of sex and TR in understanding student beliefs for using SNS for ISMs.•Social influence emerged as a significant predictor.•Males and high TR respondents are driven by interpersonal communications.•Females and low TR respondents are driven by effort expectancy.•Significant differences were found among the TR segments with regard to sex.

论文关键词：Social networking sites,Internet social movement,UTAUT,Gender,Sex,Technology readiness

论文评审过程：Available online 23 August 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.07.032