Effects of visual and linguistic anthropomorphic cues on social perception, self-awareness, and information disclosure in a health website

作者:

Highlights:

• We examined effects of visual and linguistic anthropomorphic cues in a website.

• Anthropomorphic images increase public and private self-awareness.

• Increased public self-awareness in turn leads to fewer responses to a website.

• Anthropomorphic language increases social perception.

• Anthropomorphic language also facilitates responses to a website.

摘要

•We examined effects of visual and linguistic anthropomorphic cues in a website.•Anthropomorphic images increase public and private self-awareness.•Increased public self-awareness in turn leads to fewer responses to a website.•Anthropomorphic language increases social perception.•Anthropomorphic language also facilitates responses to a website.

论文关键词:Anthropomorphic cues,Social perception,Self-awareness,Information disclosure

论文评审过程:Available online 16 January 2015.

论文官网地址:https://doi.org/10.1016/j.chb.2014.12.055