Investigating the ripple effect in virtual communities: An example of Facebook Fan Pages

作者：

Highlights：

• News entertainment influenced the interestingness dimension of attitude toward the news.

• News informativeness influenced the interestingness dimension of attitude toward the news.

• Hedonic and utilitarian dimensions of attitude toward the Fan Page resulted in eWOM intentions.

• The interestingness dimension of attitude toward the news plays an important mediating role.

摘要

•News entertainment influenced the interestingness dimension of attitude toward the news.•News informativeness influenced the interestingness dimension of attitude toward the news.•Hedonic and utilitarian dimensions of attitude toward the Fan Page resulted in eWOM intentions.•The interestingness dimension of attitude toward the news plays an important mediating role.

论文关键词：Facebook Fan Page,Uses and gratifications theory,Dual mediation hypothesis,eWOM intentions,Ripple effect

论文评审过程：Available online 1 June 2015, Version of Record 1 June 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.04.069