How credible are online product reviews? The effects of self-generated and system-generated cues on source credibility evaluation

作者：

Highlights：

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• Two experiments were conducted to examine the credibility assessment of online product reviews.

• Self-generated cues and system-generated cues were found to have different roles in source credibility evaluation.

• Users' reputation generated by a peer-rating system has positive influences on trustworthiness and expertise.

• Perceived similarity has a positive effect on trustworthiness and a negative effect on expertise.

• Argument quality has greater influence on credibility evaluation than heuristic cues.

摘要

•Two experiments were conducted to examine the credibility assessment of online product reviews.•Self-generated cues and system-generated cues were found to have different roles in source credibility evaluation.•Users' reputation generated by a peer-rating system has positive influences on trustworthiness and expertise.•Perceived similarity has a positive effect on trustworthiness and a negative effect on expertise.•Argument quality has greater influence on credibility evaluation than heuristic cues.

论文关键词：Product reviews,Source credibility,Trustworthiness,Expertise

论文评审过程：Received 14 August 2015, Revised 13 October 2015, Accepted 14 October 2015, Available online 12 November 2015, Version of Record 12 November 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.10.013