Using QR codes to increase user engagement in museum-like spaces

作者：

Highlights：

• The effect on visitors' engagement of using QR codes is studied.

• One experiment compares QR codes versus traditional display screens.

• Another experiment compares traditional QR codes with two-way QR codes.

• Visitors prefer direct ways of delivering information: screen and text.

• Two-way QR codes are more engaging than traditional QR codes.

摘要

•The effect on visitors' engagement of using QR codes is studied.•One experiment compares QR codes versus traditional display screens.•Another experiment compares traditional QR codes with two-way QR codes.•Visitors prefer direct ways of delivering information: screen and text.•Two-way QR codes are more engaging than traditional QR codes.

论文关键词：Quick Response (QR) codes,Museum-like spaces,Engagement,Experimental design,Design-based research

论文评审过程：Received 2 September 2015, Revised 28 January 2016, Accepted 4 February 2016, Available online 23 February 2016, Version of Record 23 February 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.02.012