The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective

作者：

Highlights：

• User experience leads to WOM by evoking pleasure, arousal, and dominance.

• Dominance was the most prominent and significant mediator in the relationship between user experience and WOM.

• Tenure moderates the effects of user experience on pleasure, arousal, and dominance.

• Managers could promote the diffusion of online games by enhancing user experience.

摘要

•User experience leads to WOM by evoking pleasure, arousal, and dominance.•Dominance was the most prominent and significant mediator in the relationship between user experience and WOM.•Tenure moderates the effects of user experience on pleasure, arousal, and dominance.•Managers could promote the diffusion of online games by enhancing user experience.

论文关键词：Functional experience,Hedonic experience,Social experience,Emotions,Word-of-mouth

论文评审过程：Received 26 December 2016, Revised 26 March 2017, Accepted 9 May 2017, Available online 10 May 2017, Version of Record 24 May 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.05.015