How online consumer reviews are influenced by the language and valence of prior reviews: A construal level perspective

作者：

Highlights：

• Subsequent reviewers adjust their online reviews according to prior reviews.

• A construal level perspective is used to grasp how reviews' language is influenced.

• Two experiments examined the impact of prior reviews' language abstraction.

• Exposure to prior concrete reviews results in subsequent concrete reviews.

• Concreteness leads to favorable attitudes towards the reviewer and the product.

摘要

•Subsequent reviewers adjust their online reviews according to prior reviews.•A construal level perspective is used to grasp how reviews' language is influenced.•Two experiments examined the impact of prior reviews' language abstraction.•Exposure to prior concrete reviews results in subsequent concrete reviews.•Concreteness leads to favorable attitudes towards the reviewer and the product.

论文关键词：Online consumer reviews,Construal level theory,Prior review,Language abstraction,Valence

论文评审过程：Received 4 January 2017, Revised 19 May 2017, Accepted 13 June 2017, Available online 21 June 2017, Version of Record 27 June 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.06.023