To you who (I think) are listening: Imaginary audience and impression management on Facebook

作者：

Highlights：

• Facebook users' Imaginary Audience influences their Impression Management online.

• Imaginary Audience has stronger positive effect on content-based IM strategies.

• Privacy strongly & positively influences content-based and audience-based IM.

• Self-Monitoring and gender do not influence Facebook users' Impression Management.

摘要

•Facebook users' Imaginary Audience influences their Impression Management online.•Imaginary Audience has stronger positive effect on content-based IM strategies.•Privacy strongly & positively influences content-based and audience-based IM.•Self-Monitoring and gender do not influence Facebook users' Impression Management.

论文关键词：Impression management,Imaginary audience,Social network sites,Online privacy

论文评审过程：Received 12 January 2017, Revised 11 April 2017, Accepted 22 April 2017, Available online 24 April 2017, Version of Record 17 May 2017.

论文官网地址：https://doi.org/10.1016/j.chb.2017.04.047