Psychological proximity as a predictor of participation in a social media issue campaign

作者：

Highlights：

• Psychological proximity toward a social issue predicts people's participation in social media issue campaigns.

• Psychological proximity consists of cognitive and emotional proximities.

• Salience, knowledge, and relevance are strong indicators of cognitive proximity.

• Emotional connectedness and empathy are determinants of emotional proximity.

摘要

•Psychological proximity toward a social issue predicts people's participation in social media issue campaigns.•Psychological proximity consists of cognitive and emotional proximities.•Salience, knowledge, and relevance are strong indicators of cognitive proximity.•Emotional connectedness and empathy are determinants of emotional proximity.

论文关键词：Construal level theory,Psychological proximity,Social media,Issue campaign

论文评审过程：Available online 5 April 2018, Version of Record 11 April 2018.

论文官网地址：https://doi.org/10.1016/j.chb.2018.04.006