Creating customer loyalty in online brand communities
作者：
Highlights：
• Information completeness is consistently important for online communities of both search and experience products.
• Consumers who have higher needs to find new friends show more positive responses for brand communities.
• Pleasure and perceive mass are influential factors for customer satisfaction in brand communities.
摘要
•Information completeness is consistently important for online communities of both search and experience products.•Consumers who have higher needs to find new friends show more positive responses for brand communities.•Pleasure and perceive mass are influential factors for customer satisfaction in brand communities.
论文关键词：Brand community,Relationship commitment,Customer satisfaction,Loyalty intention,Perceived critical mass
论文评审过程：Received 28 January 2018, Revised 11 June 2018, Accepted 13 October 2018, Available online 13 October 2018, Version of Record 6 April 2020.
论文官网地址：https://doi.org/10.1016/j.chb.2018.10.018
