How consumers cope with location-based advertising (LBA) and personal information disclosure: The mediating role of persuasion knowledge, perceived benefits and harms, and attitudes toward LBA

作者:

Highlights:

• Objective persuasion knowledge provides a basis for subjective persuasion knowledge.

• Objective persuasion knowledge negatively affects attitudes toward location-based advertising.

• Persuasion knowledge influences assessments of benefits and harms of location-based advertising.

• Assessments of benefits and harms affect attitudes toward location-based advertising.

• Attitudes lead to information disclosure as well as acceptance of location-based advertising.

摘要

•Objective persuasion knowledge provides a basis for subjective persuasion knowledge.•Objective persuasion knowledge negatively affects attitudes toward location-based advertising.•Persuasion knowledge influences assessments of benefits and harms of location-based advertising.•Assessments of benefits and harms affect attitudes toward location-based advertising.•Attitudes lead to information disclosure as well as acceptance of location-based advertising.

论文关键词:Location-based advertising,Objective and subjective persuasion knowledge,Perceived benefits and harms,Attitudes toward LAB,Personal information disclosure,Acceptance of LBA

论文评审过程:Received 27 February 2020, Revised 10 April 2020, Accepted 2 June 2020, Available online 6 June 2020, Version of Record 11 June 2020.

论文官网地址:https://doi.org/10.1016/j.chb.2020.106450