Location-aware service applied to mobile short message advertising: Design, development, and evaluation
作者：
Highlights：
• Location-aware recommendation system for mobile short message advertising is proposed.
• System parameters are collected from storeowners and mobile phone users.
• Pull-oriented advertising model was used in the prototype system.
• Implicit content-based mechanism was embedded in the prototype for filtering and comparison.
• Evaluation on usefulness, mechanism, and privacy revealed acceptable, and feedbacks addressed.
摘要
•Location-aware recommendation system for mobile short message advertising is proposed.•System parameters are collected from storeowners and mobile phone users.•Pull-oriented advertising model was used in the prototype system.•Implicit content-based mechanism was embedded in the prototype for filtering and comparison.•Evaluation on usefulness, mechanism, and privacy revealed acceptable, and feedbacks addressed.
论文关键词：Location-aware,Location-based service,Recommendation system,Advertising
论文评审过程：Received 29 September 2014, Revised 29 May 2015, Accepted 1 June 2015, Available online 17 June 2015, Version of Record 17 June 2015.
论文官网地址：https://doi.org/10.1016/j.ipm.2015.06.001
