Examining the Influence of Emotional Expressions in Online Consumer Reviews on Perceived Helpfulness

作者：

Highlights：

• We study how does a reviewer's emotional expression implied in online reviews influence the reader's perceived usefulness.

• Reveal that fear-embedded reviews are perceived to be more reviewer`s cognitive effort than angry-embedded reviews.

• Reveal that pride-embedded reviews are perceived to more reviewer`s cognitive effort than surprise-embedded reviews.

• Show the impacts of different emotional expressions on perceived of reviewer`s cognitive effort is moderated by the gender of readers.

摘要

•We study how does a reviewer's emotional expression implied in online reviews influence the reader's perceived usefulness.•Reveal that fear-embedded reviews are perceived to be more reviewer`s cognitive effort than angry-embedded reviews.•Reveal that pride-embedded reviews are perceived to more reviewer`s cognitive effort than surprise-embedded reviews.•Show the impacts of different emotional expressions on perceived of reviewer`s cognitive effort is moderated by the gender of readers.

论文关键词：Emotional Expressions,Online Consumer Reviews,Perceived Helpfulness,Attribution Theory,Cognitive Appraisal Theory

论文评审过程：Received 8 November 2019, Revised 7 April 2020, Accepted 10 April 2020, Available online 23 June 2020, Version of Record 23 June 2020.

论文官网地址：https://doi.org/10.1016/j.ipm.2020.102266