Modeling the stimulators of the behavioral intention to use mobile entertainment: Does gender really matter?

作者：

Highlights：

• Gender moderating effect is examined.

• Perceived usefulness, ease of use, social influence, and enjoyment are associated with intention to use.

• No significant moderating effects of gender.

摘要

•Gender moderating effect is examined.•Perceived usefulness, ease of use, social influence, and enjoyment are associated with intention to use.•No significant moderating effects of gender.

论文关键词：Mobile entertainment,TAM,Gender moderating effect,Multiple group analysis,Structural Equation Modeling

论文评审过程：Available online 17 May 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.04.004