What makes a video go viral? An analysis of emotional contagion and Internet memes

作者：

Highlights：

• We examined emotional responses and video source on the likelihood of spreading an Internet video.

• Individuals reporting strong affective responses to a video reported greater intent to spread it.

• Anger-evoking videos were more likely to be forwarded when the video came from an out-group member.

• Results have implications for social influence online.

摘要

•We examined emotional responses and video source on the likelihood of spreading an Internet video.•Individuals reporting strong affective responses to a video reported greater intent to spread it.•Anger-evoking videos were more likely to be forwarded when the video came from an out-group member.•Results have implications for social influence online.

论文关键词：Emotional contagion,Internet,Groups,Memes,Contagion,Social influence

论文评审过程：Available online 20 July 2013.

论文官网地址：https://doi.org/10.1016/j.chb.2013.04.016