Motivations for the complementary use of text-based media during linear TV viewing: An exploratory study

作者：

Highlights：

• We analyze TV viewers’ motivations for the text-based media during linear TV viewing.

• The most frequent complementary use type is a set of ‘TV–smartphone–KakaoTalk’.

• There are five major motivations for the complementary use of text-based media and TV.

• Depending on text-based media, the motivations for the complementary use differ.

• Depending on the program genre, the motivations for the complementary use differ.

摘要

•We analyze TV viewers’ motivations for the text-based media during linear TV viewing.•The most frequent complementary use type is a set of ‘TV–smartphone–KakaoTalk’.•There are five major motivations for the complementary use of text-based media and TV.•Depending on text-based media, the motivations for the complementary use differ.•Depending on the program genre, the motivations for the complementary use differ.

论文关键词：Complementary use motivations,Social TV,Second screen,Text-based media,Social media,Instant messaging

论文评审过程：Available online 9 January 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2013.12.015