Understanding the adoption of mobile innovation in China
作者：
Highlights：
• This study investigates Chinese consumers’ intentions to adopt mobile innovations.
• Face, a core concept in Chinese culture is firstly introduced in innovation adoption research.
• It develops and empirically tests a model incorporated four sets of adoption factors including face.
• Some adoption factors indentified are similar with the findings in Western studies.
• Some adoption factors indentified are unique in Chinese context.
摘要
•This study investigates Chinese consumers’ intentions to adopt mobile innovations.•Face, a core concept in Chinese culture is firstly introduced in innovation adoption research.•It develops and empirically tests a model incorporated four sets of adoption factors including face.•Some adoption factors indentified are similar with the findings in Western studies.•Some adoption factors indentified are unique in Chinese context.
论文关键词：Mobile innovation,Chinese consumers,Adoption intention,Face,Factors
论文评审过程：Available online 12 July 2014.
论文官网地址：https://doi.org/10.1016/j.chb.2014.06.016
