How heterogeneous community engage newcomers? The effect of community diversity on newcomers’ perception of inclusion: An empirical study in social media service

作者：

Highlights：

• The effect of community diversity on perceived inclusion of newcomers is analyzed.

• The effect of two dimensions of perceived inclusion on engagement is explored.

• Three types of community diversity, namely, visible, informational and value are examined.

• Three types of community diversity play different roles on perceived inclusion.

• The effect of perceived inclusion on engagement based on gender differences is ascertained.

摘要

•The effect of community diversity on perceived inclusion of newcomers is analyzed.•The effect of two dimensions of perceived inclusion on engagement is explored.•Three types of community diversity, namely, visible, informational and value are examined.•Three types of community diversity play different roles on perceived inclusion.•The effect of perceived inclusion on engagement based on gender differences is ascertained.

论文关键词：Community diversity,Perceived inclusion,Social identification,Perceived uniqueness,Newcomers,Engagement

论文评审过程：Available online 22 July 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.05.034