Present it like it is here: Creating local presence to improve online product experiences

作者：

Highlights：

• Emerging product presentation technologies create perceptions of local presence.

• Local presence brings the online product experience to offline settings.

• Virtual mirrors outperform 360-spin and pictures in terms of local presence.

• Local presence increases perceptions of product tangibility and product likability.

摘要

•Emerging product presentation technologies create perceptions of local presence.•Local presence brings the online product experience to offline settings.•Virtual mirrors outperform 360-spin and pictures in terms of local presence.•Local presence increases perceptions of product tangibility and product likability.

论文关键词：Product presentation,Local presence,Online product experience,Product tangibility,Product likability,Virtual mirror

论文评审过程：Available online 7 August 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.07.036