Who puts the best “face” forward on Facebook?: Positive self-presentation in online social networking and the role of self-consciousness, actual-to-total Friends ratio, and culture

作者：

Highlights：

• We examined possible predictors of positive self-presentation (PSP) on Facebook.

• Data were collected from college-age Facebook users in the U.S. and South Korea.

• U.S. Facebook users engaged in PSP to a greater extent than South Korean users.

• Culture moderated the relationship between public self-consciousness and PSP.

• Culture moderated the relationship between actual-to-total Friends ratio and PSP.

摘要

•We examined possible predictors of positive self-presentation (PSP) on Facebook.•Data were collected from college-age Facebook users in the U.S. and South Korea.•U.S. Facebook users engaged in PSP to a greater extent than South Korean users.•Culture moderated the relationship between public self-consciousness and PSP.•Culture moderated the relationship between actual-to-total Friends ratio and PSP.

论文关键词：Online social networking,Social network sites (SNSs),Positive self-presentation,Self-consciousness,SNS Friends,Culture

论文评审过程：Available online 5 September 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.08.007