Interpersonal influence on online game choices

作者：

Highlights：

• We examine online friends’ influence on online game choices.

• We use a hazard model and data on 1668 players’ gaming activities and friendships.

• Likelihood of adopting the game increases with the number of prior adopter friends.

• Close friends tend to exert larger influence on game adoption.

摘要

•We examine online friends’ influence on online game choices.•We use a hazard model and data on 1668 players’ gaming activities and friendships.•Likelihood of adopting the game increases with the number of prior adopter friends.•Close friends tend to exert larger influence on game adoption.

论文关键词：Interpersonal influence,Online product choices,Online casual games,Hazard model

论文评审过程：Available online 20 December 2014.

论文官网地址：https://doi.org/10.1016/j.chb.2014.11.086