Modeling hedonic is continuance through the uses and gratifications theory: An empirical study in online games
作者:
Highlights:
• This study examines the motivators for hedonic IS continuance among individuals.
• Three types of gratification affect an individual’s continuance intention to use online games.
• Gender is a weak moderator whereas age is a strong moderator.
• The uses and gratifications theory is a good model to explore hedonic IS continuance.
摘要
•This study examines the motivators for hedonic IS continuance among individuals.•Three types of gratification affect an individual’s continuance intention to use online games.•Gender is a weak moderator whereas age is a strong moderator.•The uses and gratifications theory is a good model to explore hedonic IS continuance.
论文关键词:Social network game,Uses and gratifications,Continuance intention,Hedonic IS
论文评审过程:Available online 19 February 2015.
论文官网地址:https://doi.org/10.1016/j.chb.2015.01.053