Perceptions of social norms surrounding digital piracy: The effect of social projection and communication exposure on injunctive and descriptive social norms

作者：

Highlights：

• We examine how social norms perceptions regarding digital piracy are constructed.

• Social norms perceptions regarding digital piracy is affected by social projection.

• Communication exposure affects social norms perceptions regarding digital piracy.

• Communication exposure moderates the effect of social projection.

摘要

•We examine how social norms perceptions regarding digital piracy are constructed.•Social norms perceptions regarding digital piracy is affected by social projection.•Communication exposure affects social norms perceptions regarding digital piracy.•Communication exposure moderates the effect of social projection.

论文关键词：Digital piracy,Illegal downloading,Descriptive norms,Injunctive norms,Social projection,Social norms perceptions

论文评审过程：Available online 27 February 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.02.018