A hermeneutic phenomenological study of online community participation: Applications of Fuzzy Cognitive Maps

作者：

Highlights：

• Employ Hermeneutics to illustrate users’ lived experience of online community participation.

• Apply FCMs in modeling consumer motivations for online community participation.

• Focus on the causal relations between the identified concepts.

• Identify the strongest motivational paths toward online community participation.

摘要

•Employ Hermeneutics to illustrate users’ lived experience of online community participation.•Apply FCMs in modeling consumer motivations for online community participation.•Focus on the causal relations between the identified concepts.•Identify the strongest motivational paths toward online community participation.

论文关键词：Online consumer behavior,Motivation,Online community participation,Fuzzy Cognitive Maps,Hermeneutic Phenomenology,Mixed methodology

论文评审过程：Available online 6 March 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.02.005