Antismoking campaign videos on YouTube and audience response: Application of social media assessment metrics
作者：
Highlights：
• Analyzed audience reaction to antismoking campaign videos on YouTube.
• Examined quantitative as well as qualitative aspects of audience feedback.
• Audience reaction was predominantly positive.
• Positive emotions and ratings were more prevalent than negative ones.
• The majority of comments expressed pro-campaign messages.
摘要
•Analyzed audience reaction to antismoking campaign videos on YouTube.•Examined quantitative as well as qualitative aspects of audience feedback.•Audience reaction was predominantly positive.•Positive emotions and ratings were more prevalent than negative ones.•The majority of comments expressed pro-campaign messages.
论文关键词：Online comments,Social media,Health campaign,Antismoking,Sentiment analysis,Content analysis
论文评审过程：Available online 18 May 2015, Version of Record 18 May 2015.
论文官网地址：https://doi.org/10.1016/j.chb.2015.04.061
