How “social” is Social TV? The influence of social motives and expected outcomes on the usage of Social TV applications

作者：

Highlights：

• The study analyzes the predictors of Social TV usage via different platforms.

• Social TV usage is spurred by the motive to communicate and the expectation of enjoyment and social gratification.

• Besides Twitter, instant messaging systems emerge as important Social TV platforms.

• WhatsApp usage to communicate about TV content can be predicted by users’ need to belong.

• We argue that Social TV is predominantly used to fulfill needs of relatedness.

摘要

•The study analyzes the predictors of Social TV usage via different platforms.•Social TV usage is spurred by the motive to communicate and the expectation of enjoyment and social gratification.•Besides Twitter, instant messaging systems emerge as important Social TV platforms.•WhatsApp usage to communicate about TV content can be predicted by users’ need to belong.•We argue that Social TV is predominantly used to fulfill needs of relatedness.

论文关键词：Social TV,Need to belong,Twitter,Enjoyment,Social gratifications,Personality

论文评审过程：Available online 22 May 2015, Version of Record 22 May 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.05.005