Online product experiences: The effect of simulating stroking gestures on product understanding and the critical role of user control
作者：
Highlights：
• Two studies indicate that visual stimuli can tap into tactile perceptual information.
• An interactive interface offers an informational function for experience attributes.
• Simulated tactile sensations mediate this causal relationship.
• One critical aspect of tactile sensations is the level of control that a user can exert over products.
摘要
•Two studies indicate that visual stimuli can tap into tactile perceptual information.•An interactive interface offers an informational function for experience attributes.•Simulated tactile sensations mediate this causal relationship.•One critical aspect of tactile sensations is the level of control that a user can exert over products.
论文关键词：Touch,Product presentation,Image interactivity,Perceived diagnosticity,Online stores,E-retailing
论文评审过程：Available online 22 May 2015, Version of Record 22 May 2015.
论文官网地址：https://doi.org/10.1016/j.chb.2015.04.033
