Electronic service quality of Facebook social commerce and collaborative learning

作者：

Highlights：

• We use FAHP and VIKOR to find optimum e-SQ dimensions of brands on social media.

• These findings showed that which brands are liked by participants in terms of e-SQ.

• We recommend firms should pay more attention to their FB commercial activities.

摘要

•We use FAHP and VIKOR to find optimum e-SQ dimensions of brands on social media.•These findings showed that which brands are liked by participants in terms of e-SQ.•We recommend firms should pay more attention to their FB commercial activities.

论文关键词：e-SQ,Social media,Social commerce,Co-learning,Fuzzy AHP,VIKOR

论文评审过程：Available online 8 December 2014, Version of Record 29 July 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2014.10.001