Value hierarchy for Massive Open Online Courses

作者：

Highlights：

• Explores learners value ladder of Attributes–Consequences–Values chain in MOOCs.

• Laddering interviews identify 14 attributes, 12 consequences, 9 values of MOOCs.

• The structures of values are set up by hierarchical value map.

• The study further explored the difference in values in different groups.

摘要

•Explores learners value ladder of Attributes–Consequences–Values chain in MOOCs.•Laddering interviews identify 14 attributes, 12 consequences, 9 values of MOOCs.•The structures of values are set up by hierarchical value map.•The study further explored the difference in values in different groups.

论文关键词：Distance education,Massive Open Online Courses (MOOCs),Means-end chains theory

论文评审过程：Received 22 November 2014, Revised 21 June 2015, Accepted 3 July 2015, Available online 23 July 2015, Version of Record 23 July 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.07.006