Can mobile TV be a new revolution in the television industry?

作者：

Highlights：

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• The study investigates on the factors that influence users' BI to use m-TV.

• PE, EE and TST have a positive and significant impact on BI.

• TR has a negative and significant relationship with BI.

• EE and TR have positive and significant influence on PE.

• TR and TST are positively and significantly related to EE.

摘要

•The study investigates on the factors that influence users' BI to use m-TV.•PE, EE and TST have a positive and significant impact on BI.•TR has a negative and significant relationship with BI.•EE and TR have positive and significant influence on PE.•TR and TST are positively and significantly related to EE.

论文关键词：Mobile television (m-TV),Performance expectancy (PE),Effort expectancy (EE),Technology readiness (TR),Technical support and training (TST),Partial least squares structural equation modeling (PLS-SEM)

论文评审过程：Received 27 May 2015, Revised 13 October 2015, Accepted 18 October 2015, Available online 13 November 2015, Version of Record 13 November 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.10.021