Ferguson on Facebook: Political persuasion in a new era of media effects
作者：
Highlights：
• We tested the effects of political comedy in a simulated Facebook environment.
• We examined social pressure in a simulated Facebook environment.
• Participants in the experiment were asked to view political comedy on social media.
• Results show a message-consistent persuasive effect of political comedy.
• Message-incongruent commentary on social media reduces persuasion effects.
摘要
•We tested the effects of political comedy in a simulated Facebook environment.•We examined social pressure in a simulated Facebook environment.•Participants in the experiment were asked to view political comedy on social media.•Results show a message-consistent persuasive effect of political comedy.•Message-incongruent commentary on social media reduces persuasion effects.
论文关键词：Social media,Facebook,Political persuasion,Political,Attitudes,Political comedy,Media effects
论文评审过程：Received 16 July 2015, Revised 18 November 2015, Accepted 1 December 2015, Available online 17 December 2015, Version of Record 17 December 2015.
论文官网地址：https://doi.org/10.1016/j.chb.2015.12.003
