An exploration of rumor combating behavior on social media in the context of social crises

作者：

Highlights：

• We merged planned behavior theory and norm activation model in rumor combating.

• There was a higher awareness but lower behavior gap hindering rumor combating.

• There was a lower attitude but higher behavior gap promoting rumor combating.

• Our model had a strong prediction power for the pro-social rumor combating behavior.

摘要

•We merged planned behavior theory and norm activation model in rumor combating.•There was a higher awareness but lower behavior gap hindering rumor combating.•There was a lower attitude but higher behavior gap promoting rumor combating.•Our model had a strong prediction power for the pro-social rumor combating behavior.

论文关键词：Rumor combating,Social media,Social crisis,Theory of planned behavior,Norm activation model

论文评审过程：Received 27 March 2015, Revised 17 November 2015, Accepted 28 November 2015, Available online 31 December 2015, Version of Record 31 December 2015.

论文官网地址：https://doi.org/10.1016/j.chb.2015.11.054