The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption

作者：

Highlights：

• We examine the influence of eWOM in social media on consumers' purchase intentions.

• We develop a new conceptual model through extending the IAM by considering the TRA.

• We validate our model, which is Information Acceptance Model (IACM), through SEM.

• We show the determinants of eWOM in social media that influence purchase intention.

摘要

•We examine the influence of eWOM in social media on consumers' purchase intentions.•We develop a new conceptual model through extending the IAM by considering the TRA.•We validate our model, which is Information Acceptance Model (IACM), through SEM.•We show the determinants of eWOM in social media that influence purchase intention.

论文关键词：Electronic word of mouth (eWOM),Social media,Purchase intention,Information acceptance model (IACM),Information adoption model,Theory of reasoned action

论文评审过程：Received 2 July 2015, Revised 29 February 2016, Accepted 1 March 2016, Available online 9 March 2016, Version of Record 9 March 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.03.003