User comments and public opinion: Findings from an eye-tracking experiment

作者：

Highlights：

• Eye-tracking device was used to study the factors effecting online new evaluation.

• More than 40% read the user comments.

• Readers' prior opinions were the strongest predictor of articles' evaluation.

• Readership and comment tone had no effect on the articles' evaluation.

摘要

•Eye-tracking device was used to study the factors effecting online new evaluation.•More than 40% read the user comments.•Readers' prior opinions were the strongest predictor of articles' evaluation.•Readership and comment tone had no effect on the articles' evaluation.

论文关键词：User comments,Public opinion,Health communication,Eye-tracking,Experiment,Participatory journalism

论文评审过程：Received 21 September 2015, Revised 27 February 2016, Accepted 1 March 2016, Available online 11 March 2016, Version of Record 11 March 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.03.004