The effect of mobile retailing on consumers' purchasing experiences: A dynamic perspective
作者：
Highlights：
• We investigate the impact of mobile technologies on consumer dynamics.
• We explore the motivation for consumers to change their consumption experience.
• Consumers are willing to change their established buying behaviour.
• Consumers are willing to move towards mobile shopping.
• The effect of technological innovations in retailing from a cognitive standpoint was explored.
摘要
•We investigate the impact of mobile technologies on consumer dynamics.•We explore the motivation for consumers to change their consumption experience.•Consumers are willing to change their established buying behaviour.•Consumers are willing to move towards mobile shopping.•The effect of technological innovations in retailing from a cognitive standpoint was explored.
论文关键词：Mobile marketing,Mobile retailing,Technology management,Consumption experience,Consumer behaviour
论文评审过程：Received 14 December 2015, Revised 21 March 2016, Accepted 22 March 2016, Available online 28 March 2016, Version of Record 28 March 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.03.071
