Telecommunication service choice and use among migrants: The case of German-Turkish consumers
作者：
Highlights：
• Considers telecommunication service choice and use behaviors among migrant consumers.
• Explores country-of-origin (COO) and country-of-residence (COR) identification as factors influencing such behaviors.
• Analyzes survey data of 291 consumers with a Turkish origin who live in Germany.
• Finds that COO and COR identifications are differentially correlated with the study criteria.
• Points out implications for marketing telecommunication service offers to German-Turks.
摘要
•Considers telecommunication service choice and use behaviors among migrant consumers.•Explores country-of-origin (COO) and country-of-residence (COR) identification as factors influencing such behaviors.•Analyzes survey data of 291 consumers with a Turkish origin who live in Germany.•Finds that COO and COR identifications are differentially correlated with the study criteria.•Points out implications for marketing telecommunication service offers to German-Turks.
论文关键词：Migrant consumers,Ethnic marketing,Telecommunication use behavior,Product attribute evaluation,Strength of national identification,Mobile communication services and devices,Turks in Germany
论文评审过程：Received 8 August 2015, Revised 5 March 2016, Accepted 8 March 2016, Available online 28 March 2016, Version of Record 28 March 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.03.018
