Predicting motivators of cloud computing adoption: A developing country perspective

作者：

Highlights：

• An understanding of factors influencing adoption of cloud computing services by individual users in a workplace setting.

• A hybrid model including Multiple Linear Regression and Neural Network Modeling is proposed.

• A new construct, “job opportunity” is introduced.

• The two most important factors influencing cloud computing adoption are job opportunity and trust.

摘要

•An understanding of factors influencing adoption of cloud computing services by individual users in a workplace setting.•A hybrid model including Multiple Linear Regression and Neural Network Modeling is proposed.•A new construct, “job opportunity” is introduced.•The two most important factors influencing cloud computing adoption are job opportunity and trust.

论文关键词：Cloud computing,TAM,Job opportunity,Neural networks

论文评审过程：Received 3 October 2015, Revised 3 March 2016, Accepted 21 March 2016, Available online 31 March 2016, Version of Record 31 March 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.03.073