Degree of cognitive interviewer involvement in questionnaire pretesting on trending survey modes
作者:
Highlights:
• A cognitive interview should be carried out in a similar way as the actual survey.
• A cognitive interview cannot be automatized due to its need for responsiveness.
• Combining techniques and modes gives a wider gain of information about survey issues.
• Process data help avoiding the social desirability effect.
• Process data are useful for technologically-based survey modes.
摘要
•A cognitive interview should be carried out in a similar way as the actual survey.•A cognitive interview cannot be automatized due to its need for responsiveness.•Combining techniques and modes gives a wider gain of information about survey issues.•Process data help avoiding the social desirability effect.•Process data are useful for technologically-based survey modes.
论文关键词:Cognitive interviewing,VoIP,Instant messaging,Web surveys,Process data
论文评审过程:Received 21 April 2015, Revised 6 March 2016, Accepted 8 March 2016, Available online 31 March 2016, Version of Record 31 March 2016.
论文官网地址:https://doi.org/10.1016/j.chb.2016.03.021