Understanding participation on video sharing communities: The role of self-construal and community interactivity

作者：

Highlights：

• We developed a model to understand user participation on video sharing communities based on Triadic reciprocal determinism.

• We collected data through online questionnaire survey and validated our framework with Structural Equation Modeling.

• We discovered the influence of self-construal and community interactivity on user participation.

• We also verified the interaction effects of self-construal and community interactivity.

摘要

•We developed a model to understand user participation on video sharing communities based on Triadic reciprocal determinism.•We collected data through online questionnaire survey and validated our framework with Structural Equation Modeling.•We discovered the influence of self-construal and community interactivity on user participation.•We also verified the interaction effects of self-construal and community interactivity.

论文关键词：Video sharing communities,Self-construal,Interactivity,User participation,Perceived customer value

论文评审过程：Received 19 December 2015, Revised 22 March 2016, Accepted 26 March 2016, Available online 4 April 2016, Version of Record 4 April 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.03.077