Understanding the impact of personality traits on mobile app adoption – Insights from a large-scale field study

作者：

Highlights：

• Personality has a significant impact on mobile app adoption.

• A novel approach is proposed to study mobile app adoption on a large scale.

• A machine-learning model is developed to predict a smartphone user's personality.

• The predictive model can be integrated into any mobile app.

摘要

•Personality has a significant impact on mobile app adoption.•A novel approach is proposed to study mobile app adoption on a large scale.•A machine-learning model is developed to predict a smartphone user's personality.•The predictive model can be integrated into any mobile app.

论文关键词：Mobile app adoption,Adoption theory,Personality traits,Personality prediction,Machine learning

论文评审过程：Received 12 November 2015, Revised 2 March 2016, Accepted 3 April 2016, Available online 8 April 2016, Version of Record 8 April 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.04.011