What's mine is yours (for a nominal fee) – Exploring the spectrum of utilitarian to altruistic motives for Internet-mediated sharing

作者:

Highlights:

• Individuals share out of social-hedonic, moral, and monetary motives.

• Materialism, sociability and volunteerism predict individual sharing motives.

• Social-hedonic motives are the strongest predictor of Internet-mediated sharing.

• Monetary incentives may be necessary but not sufficient for online sharing.

• Commercial and non-commercial sharers differ substantially in their motives.

摘要

•Individuals share out of social-hedonic, moral, and monetary motives.•Materialism, sociability and volunteerism predict individual sharing motives.•Social-hedonic motives are the strongest predictor of Internet-mediated sharing.•Monetary incentives may be necessary but not sufficient for online sharing.•Commercial and non-commercial sharers differ substantially in their motives.

论文关键词:Internet-mediated sharing,Sharing economy,On-demand economy,Online platforms,Collaborative consumption,Ownership,Motives

论文评审过程:Received 14 January 2016, Revised 22 March 2016, Accepted 1 April 2016, Available online 9 April 2016, Version of Record 9 April 2016.

论文官网地址:https://doi.org/10.1016/j.chb.2016.04.002