Customer participation, value co-creation and customer loyalty – A case of airline online check-in system
作者:
Highlights:
• Customer participation and value co-creation of air passengers using online check-in system are examined.
• Customer participation has positive effects on economic, relational and enjoyment values.
• Co-created values have positive effects on customer satisfaction and then customer loyalty.
• System satisfaction is positively related to customer satisfaction.
摘要
•Customer participation and value co-creation of air passengers using online check-in system are examined.•Customer participation has positive effects on economic, relational and enjoyment values.•Co-created values have positive effects on customer satisfaction and then customer loyalty.•System satisfaction is positively related to customer satisfaction.
论文关键词:Self-service technology,Co-created values,Customer participation,Customer satisfaction,Customer loyalty,Airline
论文评审过程:Received 26 October 2015, Revised 27 February 2016, Accepted 3 April 2016, Available online 12 April 2016, Version of Record 12 April 2016.
论文官网地址:https://doi.org/10.1016/j.chb.2016.04.010