The impact of visual design and response formats on data quality in a web survey of MOOC students

作者：

Highlights：

• The order of options does not affect responses to matrix table questions.

• Employing a radio button format allows reducing the number of “Don't know” answers.

• Larger text boxes tend to result in longer answers in a native language survey.

摘要

•The order of options does not affect responses to matrix table questions.•Employing a radio button format allows reducing the number of “Don't know” answers.•Larger text boxes tend to result in longer answers in a native language survey.

论文关键词：Data quality,Web surveys,Rating scale,Visual design of web survey,Massive open online courses

论文评审过程：Received 14 January 2016, Revised 12 April 2016, Accepted 14 April 2016, Available online 21 April 2016, Version of Record 21 April 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.04.025