“This is a sponsored blog post, but all opinions are my own”: The effects of sponsorship disclosure on responses to sponsored blog posts
作者：
Highlights：
• We examined the effects of sponsorship disclosure in sponsored blog posts.
• Three types of sponsorship disclosure (no vs. simple vs. honest opinions) were presented.
• “Simple” disclosure had negative effects on persuasion compared to no disclosure and “honest opinions” disclosure.
• The effects of sponsorship disclosure were stronger among high skepticism individuals.
摘要
•We examined the effects of sponsorship disclosure in sponsored blog posts.•Three types of sponsorship disclosure (no vs. simple vs. honest opinions) were presented.•“Simple” disclosure had negative effects on persuasion compared to no disclosure and “honest opinions” disclosure.•The effects of sponsorship disclosure were stronger among high skepticism individuals.
论文关键词：Blog,Sponsored post,Sponsorship disclosure,Message sidedness,Skepticism
论文评审过程：Received 29 November 2015, Revised 29 February 2016, Accepted 14 April 2016, Available online 22 April 2016, Version of Record 22 April 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.04.026
