Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence

作者：

Highlights：

• Celebrities' professional and personal self-disclosure (SD) increase social presence.

• Fans' act of retweeting celebrities' tweets increases social presence.

• Social presence is positively related to parasocial interaction (PSI) experiences.

• Social presence mediates the relationship between SD and PSI experiences.

• Social presence mediates the relationship between retweeting and PSI experiences.

摘要

•Celebrities' professional and personal self-disclosure (SD) increase social presence.•Fans' act of retweeting celebrities' tweets increases social presence.•Social presence is positively related to parasocial interaction (PSI) experiences.•Social presence mediates the relationship between SD and PSI experiences.•Social presence mediates the relationship between retweeting and PSI experiences.

论文关键词：Celebrities,Parasocial interaction,Self-disclosure,Social media,Social presence,Twitter

论文评审过程：Received 1 August 2015, Revised 8 March 2016, Accepted 31 March 2016, Available online 26 April 2016, Version of Record 26 April 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.03.083