Key values driving continued interaction on brand pages in social media: An examination across genders
作者：
Highlights：
• Key values driving continued interaction in social media brand page is examined.
• Information quality and economic benefit of functional value are significant.
• Interactivity and collaboration of social value are significant.
• Entertainment and arousal of emotional value are significant.
• Women focus more on social and emotional values, while men focus more on functional values.
摘要
•Key values driving continued interaction in social media brand page is examined.•Information quality and economic benefit of functional value are significant.•Interactivity and collaboration of social value are significant.•Entertainment and arousal of emotional value are significant.•Women focus more on social and emotional values, while men focus more on functional values.
论文关键词：Social media,Brand page,Customer value,Continued interaction,Gender
论文评审过程：Received 29 July 2015, Revised 26 February 2016, Accepted 8 April 2016, Available online 26 April 2016, Version of Record 26 April 2016.
论文官网地址：https://doi.org/10.1016/j.chb.2016.04.017
