The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising

作者：

Highlights：

• Subjective persuasion knowledge of OBA was positively related to third-person perception (TPP).

• The assessment of the harm and benefit of OBA mediated the relationship between subjective persuasion knowledge and TPP.

• Objective persuasion knowledge however was only indirectly related to TPP via subjective persuasion knowledge.

• TPP related to personal (accept, avoid OBA) but not social-level (pro-regulation) coping measures.

摘要

•Subjective persuasion knowledge of OBA was positively related to third-person perception (TPP).•The assessment of the harm and benefit of OBA mediated the relationship between subjective persuasion knowledge and TPP.•Objective persuasion knowledge however was only indirectly related to TPP via subjective persuasion knowledge.•TPP related to personal (accept, avoid OBA) but not social-level (pro-regulation) coping measures.

论文关键词：Online behavioral advertising,Persuasion knowledge,Third-person perception,Benefit-harm assessment

论文评审过程：Received 6 February 2016, Revised 22 March 2016, Accepted 24 March 2016, Available online 4 May 2016, Version of Record 4 May 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.03.076