Exploring the effects of online customer reviews, regulatory focus, and product type on purchase intention: Perceived justice as a moderator

作者：

Highlights：

• The impacts of online customer reviews and regulatory focus on purchase intention.

• We show regulatory fit has a more significant effect on purchase intention.

• Product type moderates the link between regulatory fit and purchase intention.

• We confirm the moderating effect of perceived justice.

摘要

•The impacts of online customer reviews and regulatory focus on purchase intention.•We show regulatory fit has a more significant effect on purchase intention.•Product type moderates the link between regulatory fit and purchase intention.•We confirm the moderating effect of perceived justice.

论文关键词：Online customer reviews,Regulatory focus,Product type,Purchase intention,Perceived justice

论文评审过程：Received 28 June 2016, Revised 21 December 2016, Accepted 23 December 2016, Available online 23 December 2016, Version of Record 28 December 2016.

论文官网地址：https://doi.org/10.1016/j.chb.2016.12.056