Why do people buy virtual goods: A meta-analysis
作者：
Highlights：
• Virtual consumption has emerged alongside of material and digital consumption.
• A meta-analysis of literature on why do people purchase virtual goods is conducted.
• Following factors are found to be positively associated with virtual consumption.￮Attitude, flow, network size, self-presentation, subjective norms, social presence.￮Perceived value, enjoyment of the platform, service use intention and ease of use.
摘要
•Virtual consumption has emerged alongside of material and digital consumption.•A meta-analysis of literature on why do people purchase virtual goods is conducted.•Following factors are found to be positively associated with virtual consumption.￮Attitude, flow, network size, self-presentation, subjective norms, social presence.￮Perceived value, enjoyment of the platform, service use intention and ease of use.
论文关键词：Virtual goods,Virtual worlds,Online games,Social networking services,Freemium,Free-to-play
论文评审过程：Received 13 July 2016, Revised 19 January 2017, Accepted 22 January 2017, Available online 24 January 2017, Version of Record 22 March 2017.
论文官网地址：https://doi.org/10.1016/j.chb.2017.01.042
