When do consumers buy the company? Perceptions of interactivity in company-consumer interactions on social networking sites
作者：
Highlights：
• Online interactivity research has mostly explored actual features and engagement.
• Social networking sites provide a context to explore perception-based interactivity.
• Responsiveness and personalization are relevant to company-consumer interactions.
• Merely viewing specific types of interactions impact perceived interactivity.
• Perceptions of interactivity can meaningfully influence source impressions.
摘要
•Online interactivity research has mostly explored actual features and engagement.•Social networking sites provide a context to explore perception-based interactivity.•Responsiveness and personalization are relevant to company-consumer interactions.•Merely viewing specific types of interactions impact perceived interactivity.•Perceptions of interactivity can meaningfully influence source impressions.
论文关键词：Online interactivity,Perceived interactivity,Personalization,Facebook,Social networking sites,Customer relationship management
论文评审过程：Received 4 January 2016, Revised 20 January 2017, Accepted 26 January 2017, Available online 30 January 2017, Version of Record 4 February 2017.
论文官网地址：https://doi.org/10.1016/j.chb.2017.01.046
